While shopping with my daughter to find the perfect Homecoming dress this fall I stumbled upon a cute black outfit on the rack at Lord & Taylor.

If you work for a small business or non-profit organization most likely you don’t have a big marketing budget or SEO and inbound experts on staff like at a multi-million tech start-up.

When Ted Cruz insinuated Donald Trump embodied “New York values,” we all know he meant to make this sound sinister and played upon people’s negative impressions of New Yorkers.

As you recover from your holiday break, you may be thinking spring can’t come soon enough.

You might not have known that prominent social worker and U.S. Senator Barbara Mikulski was also a novelist who penned two murder mysteries, Capitol Offense and Capitol Venture, in the mid-1990s.

From that first “hello” - not the song by Adele, but when you meet someone at a social work conference - it’s the opening that can take your career or services you provide to a new level.

With a new year almost upon us, now is the time people start thinking about the future.

As you watch your colleagues and social work experts share resources and network online, you might emulate what they do in your personal branding.

As you engage happily on social media, you might finally feel like you’re taking control of your brand, until you receive a Facebook friend request from your client.

One of my favorite Dr. Seuss quotes is, “Today you are you, that is truer than true. There is no one alive who is youer than you!”